Expertise
What you are genuinely good at.
Personal Brand Content
What do you want to bring into public view?
Contribution
What you have to offer the people and communities you want to reach.
Purpose
Why this matters and what you want it to achieve.
Principles
Beliefs that guide the position you choose to present.
Choose the boundary
Personal Brand Content is not about exposing your private life.
You choose what to make public.
Visual context gives form to what you choose to present
Location, people, and activity are not decoration.
They are part of the communication itself.
2026 Municipal Campaign · London, Ontario
Mustafa Zebuun for Mayor
In London’s 2026 municipal election, I joined the Mustafa Zebuun for Mayor campaign at an early stage.
My work focuses on filming, editing, and turning campaign topics into clear visual stories for social media.
IN THE PRESS
VIEW ON CBC ARTS
7
campaign videos
291.1K+
combined views
~400 → 1,583
followers during my involvement
Metrics as of August 21, 2026.
Selected videos
Downtown Vacancies
Vacant commercial spaces, downtown renewal, and putting underused properties back into local circulation.
WATCHPublic Transit
Bus frequency, transfers, safer stops, and practical ways to make London’s transit network easier to use. My first video for the campaign.
WATCHSupporting Local Business
A campaign message about supporting local businesses - and the launch of the idea that later became Forest City Spotlight.
WATCHHomelessness & Housing Stability
A four-minute social video on prevention, shelters, supportive housing, and pathways toward housing stability - a deliberately longer format that still reached a strong audience.
WATCH